1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website or use an online service. They are widely used to make websites work, improve user experience, and provide information to website operators.

Cookies may be:

• Session cookies (expire when you close your browser).

• Persistent cookies (remain until they expire or are deleted).

• First-party cookies (set by us).

• Third-party cookies (set by service providers such as Google, LinkedIn, or Stripe).

We also use similar technologies such as pixels, beacons, and tags (“Cookies”).

2. Types of Cookies We Use

a. Strictly Necessary Cookies

• Enable core site functionality (e.g., login sessions, secure payment processing).

• Without these, the Services may not function properly.

b. Analytics & Performance Cookies

• Providers: Google Analytics, HubSpot.

• Purpose: Measure site usage, understand traffic sources, and improve our Services.

• Example data: Pages visited, time spent, user interactions.

c. Advertising & Retargeting Cookies

• Providers: Google Ads, LinkedIn Ads, Meta Pixel.

• Purpose: Deliver relevant ads, measure campaign effectiveness, and avoid repeating ads.

• Example data: Browsing history, ad interactions, preferences.

d. Functional Cookies

• Providers: Stripe (for payment processing), embedded tools.

• Purpose: Remember preferences (e.g., language, location), support integrations, and enhance usability.

3. Cookie Retention

We retain cookies for no longer than 12 months from the date of your last interaction with our Services, unless a shorter or longer period is required by law or the third-party provider’s policies.

4. Third-Party Cookies

Some cookies are placed by third parties that provide services to us, including:

• Google Analytics (analytics, performance).

• Google Ads, LinkedIn Ads, Meta Pixel (advertising, retargeting).

• HubSpot (marketing automation, analytics).

• Stripe (secure payment processing).

These providers may use the data they collect in accordance with their own privacy policies.

5. Your Choices and Controls

• Browser Settings: You can block or delete cookies using your browser settings. Please note that blocking certain cookies may affect site functionality.

• Do Not Track: Our Services do not currently respond to “Do Not Track” signals.

• Future Consent Manager: We plan to implement a cookie consent tool that will allow you to manage preferences by category.

6. International & Legal Compliance

• GDPR/UK GDPR (EEA & UK Users): The lawful basis for processing personal data via cookies is your consent (Article 6(1)(a)) except for strictly necessary cookies (Article 6(1)(f)). You have the right to withdraw consent at any time.

• CCPA/CPRA (California Users): Cookies may be considered a “sale” or “sharing” of personal information. California residents may opt out of targeted advertising under the “Do Not Sell or Share My Personal Information” link in our site footer.

• SOC 2: We maintain security and confidentiality controls in line with SOC 2 standards to protect cookie-related data.

7. Updates to This Policy

We may update this Policy to reflect changes in our practices, technologies, or legal requirements. When we do, we will revise the “Last Updated” date above and post the updated version on our Services.

8. Contact Us

If you have any questions about this Cookies Policy, please contact us at:

Email: privacy@theideal.ai
Mailing Address:  

1910 Pacific Ave

Suite 2000 - 1507

Dallas, TX 75201

United States

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